What is a Business Strategy?
________________________________________________________________________
Definitions of strategy vary substantially.
Here are six general descriptions that most authors would agree with:
An approach to bring about a desired future
A long-term approach to achieve objectives
The art of planning and allocating resources for their most effective use
How a business competes successfully in a particular market
Making entrepreneurial decisions and committing resources
Strategic decisions about choice of products, meeting needs of customers,
gaining advantage over competitors and exploiting opportunities
________________________________________________________________________
"The essential question is: What new and different things do we have to do,
and when?"
"A company's primary responsibility is to serve its customers, to provide the goods
or services, which the company exists to produce"
- Peter Drucker -
________________________________________________________________________
Making your strategy actionable to achieve business results:
Clear focus on marketing, communication and outcome
English: Tips for Success 
Deutsch:
Tipps zum Anpacken
|
